I've been excited (and a little bit behind) to tell you about this logo I designed earlier this year for Tarah Gray of House of Gray. Tarah is a talented interior and home designer. She and her husband bought a handful of lots just off the Palouse.
For those of you who aren't familiar with the Spokane area, is a massive region of beautiful rolling asymmetrical hills and farmland located to the south of Spokane, extending all the way into Idaho and Oregon. The view overlooking this area is just magnificent.
Tarah has designed beautiful homes for those lots and they are in the process of building, to eventually sell!What makes me happiest about this logo is that the house featured in the middle is actually based on a home that Tarah has designed. The cute little second story window is something she has incorporated into all of her designs, and plans to continue doing so!
Also, how perfect is her business name?
Some features and design decisions that went into making this logo:
I usually steer clients away from less readable script fonts (this one is hand-lettered). However, since Tarah’s last name Gray is such a common word and easily recognizable, I was willing to go for a bit more of a casual script, and in fact was in complete favor of it! I think it complements the logo nicely!
Tarah was really attracted to an Art Deco font. On a purely aesthetic note, I really was too! Not only would an Art Deco font match her vintage-modern farmhouse interior decorating style, these fonts really do tend to be detailed and beautiful. It almost broke my heart to steer her differently, but here’s why I did. Art Deco fonts are dainty, slender, and geometrically tenuous. Those are not words that you’d want to describe a home you’re about to purchase! At minimum, we would have had to sacrifice the script “Gray” in favor of something bulkier, but ultimately, I thought we needed to go with something sturdy, strong, and modern. We used Europa Bold.
Tarah has a bunch of different logo files to work with; I threw in an extra “gray” version too. Because with a name like that, you probably couldn’t have enough!